

Creative
Corkcicle
A high-end canteen company looking for a way to separate themselves from the industry copycats. we created a fresh look for them that was flexible enough to highlight the varied benefits of their product line while remaining instantly ownable.
Work
UAW Campaign
The United Auto Workers (UAW) Trust provides benefits to retired auto workers who have earned their stability and want to minimize changes in their health coverage. As a new UAW provider option, Aetna was working against an opt-out clause to earn their buy-in. MOD teamed up with Aetna to saturate the region with Aetna awareness. Outdoor campaigns lined the horizon. Radio spots took over the airwaves. Video mailers popped into mailboxes. And no channel was left unturned. The result? Hearing heartfelt stories from other Aetna Group Medicare switchers struck a chord—achieving a 13% higher retention than Aetna anticipated.
Work
Xfinity Winter Olympics
The Olympics are a busy time for Xfinity, with a variety of teams building the best of the best programs so they can provide the ultimate viewing experience of the games for customers. MOD developed and launched an educational campaign roadshow that struck gold with all employees and lit the torch for the excitement to spread from the inside out. Deliverables included product demos, sizzle videos, games, presentations, and Olympics swag.
Work
RJR Brand Refresh
Inside Philadelphia’s Comcast Technology Center is the Ralph J. Roberts Forum, a two-floor, 500-person amphitheater that invites employees into a sophisticated, tech-forward space to share stories, find inspiration, and collaborate. This engaging space needed an equally compelling identity, so MOD centered the brand energy around an iconic depiction of the focal point at the main stage. Layers of brand elements interact visually to add intrigue and reflect the interactive nature of the forum itself.